Presented by BPWS
WHO WE ARE
Swimming in Color (SIC) is the school- and community-partnership arm of Black People Will Swim (BPWS), designed to make swim education accessible and turnkey for schools and nonprofit organizations. Swimming In Color is at the intersection of sports, marketing, and culture.
BPWS is a mission-based organization created to encourage Black and Brown people to
F.A.C.E. their fears by making swimming Fun, building Awareness, and creating Community
through Education. Established in 2020, BPWS has taught over 2,500 individuals how to swim.
​
THE NEED
-
Drowning is the leading cause of accidental death for children under 5.
-
3 in 4 Latinx people have never taken a swimming lesson.
-
American Indian/Alaska Native (AI/AN) has the highest drowning rates, with
-
people under 30 having a rate 2.7 times higher than White people.
PROGRAMMING
-
Learn-to-Swim Instruction
-
Seahorse (Ages 3-6)
-
Nemo (Ages 7-9)
-
Flounder (Ages 10-12)
-
Adult Beginner, Interm. or Adv Ages 18+
-
-
Adaptive/Special Needs Swim Classes
-
Inclusive instruction is designed for individuals
with disabilities or additional learning needs.
-
-
Swim to Serve Initiatives
-
Lifeguard, First Aid, CPR/AED, and WSI
certification, along with financial literacy.
-
HOW IT WORKS
Partners can decide if they want a one-day, 3-hour swim clinic or a 6- or 8-week swim program.
-
Schedule Options: During school, after school, weekends, or summer
-
Staffing: Certified American Red Cross instructors with appropriate participant-to-staff ratios. All staff members undergo a background check.
-
Location: On-site pools or partner facilities (transportation will be a collaborative effort)
-
Reporting: Attendance, participation, and completion metrics provided by BPWS staff
​
​
WHY PARTNER WITH SIC? (Presented by BPWS)
-
Proven Expertise: Leveraging a track record of success with schools and public institutions to provide certified, safety-first instruction.
-
Mission-Driven: Delivering equity-centered programming that hits your wellness and workforce targets without the administrative burden.
-
Total Cost Efficiency: Eliminating the need to build or fund an internal program by providing a fully-managed, external solution.
​
​
STORYTELLING & VISIBILITY
Included with select partnerships, BPWS provides all video, marketing, and design assets, offering a full-service, turnkey swim education program.
-
Professional photos & video documentation
-
Co-branded recap assets
CLICK TO VIEW VIDEOS BELOW​
Swim For Your Life - Next Wave Swim Clinic
Partner: Jack & Jill of Nassau County
World’s Largest Swim
Lesson Collab
Partners: Outdoor Afro, Senator Leroy Comrie, and WLSL
Free/low-cost Swim
Lessons
Partner: Outdoor Afro
COLLABORATION INVESTMENT
Multi-session and school partnerships rates are available upon request. Price programming is contingent on the number of participants, lessons, merchandise, and pool rental fees.
