Presented by BPWS
WHO WE ARE
Swimming in Color (SIC) is the school- and community-partnership arm of Black People Will Swim (BPWS), designed to make swim education accessible and turnkey for schools and non-profit organizations—particularly in communities historically underserved in aquatics. Swimming In Color is at the intersection of sports, marketing, and culture.
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THE NEED
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Drowning is the leading cause of accidental death for children under 5.
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3 in 4 Latinx people have never taken a swimming lesson.
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American Indian/Alaska Native (AI/AN) people have the highest drowning rates, with people under 30 having a rate 2.7 times higher than White people.
PROGRAMMING
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Learn-to-Swim Instruction
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Seahorse (Ages 3-6)
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Nemo (Ages 7-9)
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Flounder (Ages 10-12)
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Adult Beginner, Interm. or Adv Ages 18+
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Adaptive/Special Needs Swim Classes
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Inclusive instruction is designed for individuals
with disabilities or additional learning needs.
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Swim to Serve Initiatives
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Lifeguard, First Aid, CPR/AED, and WSI
certification, along with financial literacy.
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HOW IT WORKS
Partners can decide if they want a one-day, 3-hour swim clinic or a 6- or 8-week swim program.
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Schedule Options: During school, after school, weekends, or summer
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Staffing: Certified American Red Cross instructors with appropriate participant-to-staff ratios. All staff members undergo a background check.
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Location: On-site pools or partner facilities
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Reporting: Attendance, participation, and completion metrics provided by BPWS staff
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WHY PARTNER WITH SIC? (Presented by BPWS)
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Proven Expertise: Leveraging a track record of success with schools and public institutions to provide certified, safety-first instruction.
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Mission-Driven: Delivering equity-centered programming that hits your safety, wellness, and workforce targets without the administrative burden.
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STORYTELLING & VISIBILITY
Included with select partnerships, BPWS provides all video, marketing, and design assets, offering a full-service, turnkey swim education program.
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Professional photos & video documentation
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Marketing assets
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Co-branded recap assets
CLICK TO VIEW VIDEOS BELOW​
Swim For Your Life - Next Wave Swim Clinic
Partner: Jack & Jill of Nassau County
World’s Largest Swim
Lesson Collab
Partners: Outdoor Afro, Senator Leroy Comrie, and WLSL
Free/low-cost Swim
Lessons
Partner: Outdoor Afro
COLLABORATION INVESTMENT
Multi-session and school partnership rates are available upon request. Price programming is contingent on the number of participants, lessons, staffing requirements, and facility considerations.
